
So you’ve learnt to paint and you’re happy giving away your paintings as gifts to friends and family. But you notice an art exhibition in town and something inside you tugs and pulls you in through the doors. Now you can paint you’re naturally curious to see what everyone else is doing and if you can get some inspiration. There you see an assortment of wonderful paintings, a feast for the eyes. You walk slowly round savouring every painting: you read the labels, you take note of the title, the artist and then you see the price and the penny drops. Literally, as you realise you could be taking your art a step beyond being just a gift. Instead of being the joyful giver you could be the joyful receiver. But how do you go from mere beginner to someone whose work is good enough for an exhibition and merit the price it’s been labelled with?
Join up with other Artists
If you’ve learnt to paint by yourself then chances are you’re on your own and need to get together with a group of artists in your local area so join an art group as that’s always the best place to start. They may ask you for a membership fee to join their group (to cover overheads for venue rental and exhibition costs) and allow you to exhibit with them at some stage in the year; though some groups might not be so flexible and insist you be a member for a period of time before allowing you to exhibit your work. Some might insist you attend a certain number of times in one year order to exhibit, it depends. All the same joining a group is a great way to build up confidence of working in a group.
Go Solo
If you really don’t like the idea of joining a group and want to aim your sights a little higher then the other alternative is to put a few pieces of framed work together and take them round to craft shops and cafes, restaurants etc asking if they would be interested in hanging your work in their space. Some might ask for a small commission fee if the work is to go on sale – I would be cautious if anyone asked above 25% which is very reasonable. Invest in having business cards printed as they are a good tool to have and you can leave them anywhere. Ask to leave them on counters in shops and on notice boards, and always have a stash of them in your wallet/purse. Don’t hand out the dog-eared ones that have been kicking about in your wallet for months though! If your card is scuffy, what’s your art going to be like? Tony Moffit recommends keeping a photo album of work handy to present when someone asks what you paint. Pictures speak louder than words and it gives the potential customer a more solid image of your work to take away in his mind, when he rediscovers your business card in his jacket pocket.*
Aim for the Sky
Or you might be more ambitious and aim for a solo exhibition. But be warned. There are ways of approaching Galleries. Do your homework first. Check out the type of gallery to see if it will fit with your work. It’s no good being an abstract artist and approaching a gallery that only deals with landscapes! Don’t just drop in off the street and introduce yourself saying you have work, no matter how well you come across gallery owners are business people at the end of the day. You could be the artist they’ve been waiting for, but they’ll still expect you to do business the proper way. That is they will insist that you provide:
- Your Art C.V
- Artists Statement
- Hard copy Photos or slides of your work professionally presented if possible in a folder or on CD rom.
- Cover/proposal letter with the aforementioned items.
Create an on-line Portfolio
If you don’t want to do any of the above mentioned and prefer the comfort of showing your work from the comfort of your own home and you have internet access the internet is a great platform upon which to showcase your work. You’ll get great feedback from other artists – of all genres and you may even sell a piece of work or two. These days many artists have their own websites, but approaching a webdesign company to create one for you can be costly. Don’t dispair as there are other ways in which you can showcase your work:
- Set up a free blogsite with any company out there – eg. Google’s Blogger or one like this on WordPress.
- Join an Art site – there are hundreds out there and most offer free membership
- Submit your work to an online gallery who will sell work for you.
- Create your own website if you have HTML know-how
For the amateur artist starting out I would strongly recommend getting involved in what is going on in your local community. Exhibit with an art group if you can and at the same time upload your work onto a blog, to create an online presence. Look at other blogs to see how they do it and make it as pleasing as possible. Leave business cards everywhere and then keep your fingers crossed. Good luck for now!